Beyonce H&M Ad: Hot Stuff!

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Is it hot in here? Or is it Beyonce in a new ad campaign for H&M?

The superstar singer is featured in an island-themed ad for the clothing company, lying back in a beach chair and exposing a bit of cleavage.

Beyonce H&M Ad

"I've always liked H&M's focus on fun and affordable fashion," Beyonce said in a statement "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The artist has been in the news for multiple non-fashion related reasons this week:

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I wonder if Tommy Hilfiger is going to star in a Ralph Lauren Ad Campaign ? This girl clearly does not stand behind her clothing brand. Whatever happened to kick soul couture? Beyonce stands for nothing. It is clear she will do anything to stay relevant and sell anything to maintain her lifestyle. smh gross Beyonce is just plain gross.