Donald Trump is usually at home in the middle of controversy, but probably wishes he could extricate himself from this mess; over 470,000 people have signed a petition for Macy’s to fire him.
While residents of 20 states petition to secede from the U.S., many more Macy's customers are urging the retailer to cut ties with the real estate tycoon immediately.
Hosted by SignOn (dot) org, the petition says Macy's should axe Trump because he is sexist, racist, a denier of climate change science and not “socially responsible.”
“The list goes on, but the point remains, Macy’s should dump Trump,” it reads.
Although the petition’s intro doesn’t mention it, The New York Times reported that the effort was sparked by Macy’s recently shooting a commercial with Trump.
In the ad, Trump doesn't believe Santa is real and tugs his beard to make sure - a knock at Trump’s obsession with President Barack Obama's birth certificate.
Trump attempted to insert himself into the 2012 election more than a few times, most recently with a lame PR stunt urging Obama to be more transparent.
That, and general obnoxiousness, have caused his image to take a bit of a hit.
By Tuesday morning, the Macy's petition had gained upwards of 471,000 signatures, with the great hashtag #DumpTrump gaining popularity on Twitter.
Hundreds of people were passing around the link to the petition in hopes of getting the department store to change its mind about its relationship with Trump.
Macy's had reportedly planned on expanding its line of Trump-related products (shirts and ties) and its partnership with his organization in general.
How will the company handle this? It's unclear, but as the Dump Trump campaign continues to go viral, they probably have to respond somehow.