Pottermore: What is J.K. Rowling's New Project?!

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This and the final Harry Potter trailer in the same 24 hours? In. Sanity.

Pottermore, a new, mysterious website connected to Harry Potter creator J.K. Rowling, has fans into a frenzy. Mostly because no one knows what it is.

Whatever Pottermore is, we’ll have to wait until June 23 to find out.

J.K. Rowling will be making an announcement about it then. So far, all we can tell you is that it’s not another book, but "Rowling’s new project."

Pottermore Picture

Pottermore is shrouded in mystery and excitement.

A special Pottermore-themed YouTube page is already counting down the seconds as we speak, teasing “The owls are gathering. Find out why soon.”

There’s also a Pottermore Twitter account, which hasn't revealed much, other than calling attention to a puzzle and the aforementioned YouTube page.

The plot thickens. Why ARE the owls gathering, do you think? Sound off ...

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