In an ironic and tragic example of life imitating art, the late Brittany Murphy's character in the horror film Deadline appears lying lifeless in her bathtub.

The actress' sudden death on Sunday, when she was found in the bathroom and could not be revived, sent the DVD rental company Redbox scrambling.

For obvious reasons, efforts to remove this particularly disturbing image from the DVD cover and other promotional materials are underway nationwide ...

Brittany Murphy stars in the horror film Deadline.

Murphy collapsed in the bathroom Sunday morning and, after unsuccessful attempts by family and paramedics to revive her, was pronounced dead at the hospital.

Suddenly, the DVD cover seemed a lot less appropriate.

"We are removing the box art images from our displays," Redbox spokeswoman Laura Dihel said. "We will continue to carry her film, but not featuring the box art."

A much funnier and less morbid example of promotional material pulled in light of current events? Tiger Woods Accenture ads. You wanna talk about irony ...