Amy Winehouse is finally producing some new music. Just not hers.

The train wreck is starting her own label called Lioness Records. No word on whether all signed artists must instantly transform into heroin and sex fiends.

According to Wino's official site, "Amy wanted to create a label where she could sign and work with a small roster of artists that she really believed in."

"Lioness symbolises strength, pride and confidence, and will be a place where the artist is given time, space and opportunity to develop and flourish."

Not that she can finish her next album to save her life, but that's not the point. Amy's label's first signing? Her goddaughter, Dionne Bromfield, 13.

Run, Dionne Bromfield. Far, far away.

CE-OH, GOOD LORD: The face of a drug-addled record company executive.

"The first time I heard Dionne sing, I couldn't believe what I was hearing," says Amy, possibly hallucinating or experiencing a traumatizing acid flashback.

"Such an amazing voice. I'm just so proud of her. I'm very lucky to have a record label. I've got all these people I love, and Dionne is my number one."

Blake Fielder-Civil is probably #2. You know she just can't quit him.

We'd say this sounds like a cool endeavor for the troubled star, but we're talking about a person whose "rehab" involves kicking it on a Caribbean island for half a year and getting wasted on just booze and pot instead of crack.

Hopefully her attorney has already started bankruptcy proceedings.