Well, we're in the midst of a national pandemic; Christmas is a week away, and Farrah Abraham is a single mom with an 11-year-old daughter at home.
And yet, the former Teen Mom star is currently in Alaska posting thirst trap content.
Why, you ask?
Well, that's a good question, but unfortunately, there's no good answer, as Farrah's life stopped making sense years ago.
Okay, to be fair, Sophia is in Alaska with her, but it's still not entirely clear why mother and daughter decided to set out for the Last Frontier just ahead of the holidays.
But naturally, Farrah is occupying her time the same way she does on the mainland -- by posting thirst traps that test the limits of Instagram's adult content ban.
Technically, her bolt-on boobs are covered by some sort of sheer, flesh-colored swimsuit fabric in her latest video.
But you can definitely tell it was very cold in Alaska that day, if you know what we mean.
Anyway, Farrah didn't post the video for the sole purpose of finding out if Instagram still enforces its no-nipple policy.
No, it seems the risque clip was part of a sponsored content deal!
(She's an influencer, man. So influential and powerful.)
Yes, the 29-year-old celebrity is promoting something called the Anti-Drama face mask from Frank Body.
The irony of Farrah promoting something that bills itself as "anti-drama" is almost too much to bear.
And then on top of that, she decided to sell a face mask by drawing attention to her body.
Clearly, marketing is not her strongest suit, which is strange, since it's kind of all she does in a sense.
Ever since her Teen Mom tenure drew to a close, she's promoted herself constantly to stay relevant.
Constantly and unabashedly.
In fact, recently Farrah taught a "master class" on business and charged people like a hundred bucks a pop!
Yes, there are people out there willing to give her money (and not just businessmen looking for ... you know).
Abraham hustles, we will give her that.
Not surprisingly, most of the comments on the pic had to do with Farrah's plastic surgery obsession.
But we guess that's the sort of thing you have to expect when you transform into a completely different person.
"Is This is a WHOLE other person?" one commenter asked.
"Girl! Please leave ur face alone," another implored.
"What happened to her!! Ugh," a third chimed in.
Obviously, there are many ways to answer that question, but we're guessing the commenter was specifically referring to Farrah's apperance.
"You were better natural," a fourth critic observed.
Again, that could definitey be argued, and it depends very much on what aspect of Farrah's life the person is referring to.
If they're referring to her character, well, then we'd have to point out that it's always been pretty crappy, TBH.
Look, we're not trying to be negative.
It's just that Farrah Abraham's life is a series of contradictions, ironies and unofficial master classes in utter shamelessness.
This is just who she is.