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New footage reveals what happened when Alton Sterling was pinned down by Baton Rouge cops, then shot to death.

According to CNN, the new video shows the 37-year-old on on his back, pinned down to the ground.

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"After gunshots are heard, the camera pans to the right then back to Sterling, who has a large blood stain on his chest," CNN reports.

"The officer who was on his legs now lies on the pavement above Sterling’s head, his gun pointed."

Quinyetta McMillon, mother of one of Sterling’s children, spoke at a press conference condemning the murder.

"The individuals involved in his murder took away a man with children who depended upon their daddy on a daily basis. …

"As this video has been shared across the world, you will see with your own eyes how he was handled unjustly and killed without regard for the lives that he helped raise."

While McMillon spoke, her 15-year-old son broke down and had to be consoled by family friends.

"I, for one, will not rest," she continued, "and will not allow y’all to sweep him in the dirt."

Edmond Jordan represents Sterling’s family and stated that the victim was selling CDs outside Triple S Food Mart with the store owner’s permission:

"Alton was out there selling CDs, trying to make a living."

"He was doing it with the permission of the store owner, so he wasn’t trespassing or anything like that," Jordan added.

"He wasn’t involved in any criminal conduct."

Store owner Abdullah Muflahi witnessed the two officers throwing Sterling on the hood of a car.

"They told him not to move," he recalled.

"He was asking them what he did wrong."

After being tasered and ordered "not to move," one of the cops yelled "gun," and shots soon followed, Muflahi said.

WARNING: The video below is disturbing.