Alton Sterling was shot dead by police in Louisiana on Tuesday July 5, 2016.
The 37-year-old was sitting outside a convenience store selling CDs when his life was cut short by police who apprehended him for allegedly making threats.
Video footage from Sterling's murder has emerged and it shows the police shooting at the victim after one of the officers yells "gun."
Celebrities have took to social media to express their shock and sadness at another black man murdered by police.
How many more times must this happen for us to matter? How many more must we lose?
BLACK. LIVES. MATTER.
Just watched police officers kill #AltonSterling in cold blood. My heart hurts. I am sick. My black son lays sleeping -his future?
Very upset reading about #AltonSterling this morning. when will this end????
Love to Louisiana.
watching that video made my head and heart hurt. wake up, world.