Hollywood lost a legend this week.
As previously reported, Stan Lee died at the age of 95.
It didn't take long after this news broke for scores of tributes to come flooding in for the co-creator of Marvel, someone responsible for entertaining and educating millions upon millions of comic book fans.
Many of these tributes, especially from celebrites, included a photo of the person making the tribute and Lee. Together. It was often a selfie.
What's the big deal? Isn't this a typical move in the social media age?
Yes, and Hammer is here to explain why it's the wrong move -- while many others are here to disagree with him...
The Tweet That Started It All
"So touched by all of the celebrities posting pictures of themselves with Stan Lee... no better way to commemorate an absolute legend than putting up a picture of yourself," wrote Hammer.
Who is This Really About?
Hammer is trying to make a bigger point about social media here, how it leads to user making EVERYthing about themselves.
Some Stars Worked with Lee, Though
Hammer had an easy reply to that point.
What is the Proper Protocol Here?
So... This Was a Self-Centered Tweet?
Not sure if we agree, Armie.
And This Person Doesn't Agree, Either
How's the View from That Pedestal?
Here's the Irony:
By taking this stance, Hammer actually made Lee's passing all about himself.
Lee Was ALL About These Fan Interactions
How Dare You, Robert Downey Jr?!?
Seems like a stretch to say Downey was being narcissistic with this message just because it included this photo.
You Really Missed the Point Here, Armie
A Legend is Dead
We don't disagree in general with the idea that social media has made some people very self-centered. But this wasn't the right fight for Hammer to pick. Let people grieve the loss of a legend who impacted their lives in however they see fit.