Hollywood lost a legend this week.
As previously reported, Stan Lee died at the age of 95.
It didn't take long after this news broke for scores of tributes to come flooding in for the co-creator of Marvel, someone responsible for entertaining and educating millions upon millions of comic book fans.
Many of these tributes, especially from celebrites, included a photo of the person making the tribute and Lee. Together. It was often a selfie.
What's the big deal? Isn't this a typical move in the social media age?
Yes, and Hammer is here to explain why it's the wrong move -- while many others are here to disagree with him...