If you’re over the age of eight, do not have children, and/or required by the state to stay 100 yards from schools, playgrounds, daycare centers, and arcades, you can be excused for not know what Webkinz are. From what we understand, they are physical (i.e. you can touch them) stuffed animals kids can buy in major department stores, then take them home, log on to Webkinz.com and enter their plush toy’s ID number to get free access to the brand’s online virtual world. It’s like Second Life, except you’re conned out of your cash in a proper store instead of your parents’ basement.
Well. The kid-friendly Webkinz website just started showing online advertising on its site, mostly for kid-friendly flicks like Bee Movie. Parents are not pleased about this new child consumer outreach.