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It Don’t Matter If You’re Black Or White, So Long As You’re Not Photographed In Color Or Shot In High Definition

• Michael Jackson looking almost…presentable.

• Rumor has it there were massive layoffs at Seventeen magazine’s production department. Unfortunately, staffers were too busy discussing last night’s Gossip Girl to confirm/deny.

• Tired of living in a bubble where Out, The Advocate and HX don’t exist, Neal Boulton takes it upon himself to create the first-ever magazine written exclusively for gays.

• It’s all relative, but at least magazines are doing all right. Well, sort of.

• Fact: More than three times as many black people live in jail than in college dorms. Also a fact: the aforementioned “fact” doesn’t take into account college students who live off campus. Or commute to school. Or, well, anything.

• Vanessa Hudgens makes her first post-scandal appearance; everyone tries their best not to blatantly stare at her crotch.

• You’ve tried the search, now try the smell. Introducing Google: For men.

Sep 27, 2007 · Link · Respond

Even with all those thicker tween models

Hearst chief Cathie Black has seen the numbers. “What numbers?,” your innocent soul asks. The ad page numbers for the first half of the year, including those of Seventeen. It’s not that Cathie isn’t aware of how her magazines are faring at any single timestamp. But when it’s put out there for all to see, as it is in today’s Women’s Wear Daily – that under Ann Shoket’s editorial direction, Seventeen’s ad pages fell 9.5 percent, while Teen Vogue climbed 1.5 percent – it’s hard not to get a little pissed at your hand-picked Atoosa replacement. Especially when a magazine like Real Simple (looked upon with disdain by any book that has any attachment to fashion) leverages its television partnerships for a nearly 20 percent page gain, while Seventeen’s relationship with America’s Next Top Model has proven as useful as Tyra’s repetitive script.

May 21, 2007 · Link · 1 Response

Fun and confident. That’s what Ann Shoket’s new Seventeen is all about.

Star Jones back on daytime. Here’s hoping her Court TV gabfest has Star sparring with The View’s timeslot.

Ann Coulter put quote marks around “faggot.” And so she gets a pass.

“Honestly confident.” That’s how new NBC Nightly News exec producer Alexandra Wallace feels about landing back in first place by April. How will she get there? A little thing we like to call … a prayer.

The Office star Rashida Jones is half-Jewish. Also, half-black. Doubly disadvantaged?

Josh Duhamel, ass inspector. But he’ll probably tell you he was just touching Fergie’s swimsuit because he misses his own.

Rosie O’Donnell lets it all hang. Upside down. To fight SAD.


Mar 7, 2007 · Link · Respond

Beginning today, Verizon Wireless customers can access content from Seventeen magazine on their Verizon Wireless phones. With Seventeen Mobile, Verizon Wireless customers can get the latest information on health, fashion and beauty reports, horoscopes, daily tips and daily “traumas” ??? one of Seventeen’s branded and most well-read sections ??? right in the palms of their hands on any Mobile Web 2.0SM-capable phone.

Or, in other words, ex-EIC Atoosa Rubenstein could’ve had Hearst paying for all her digital adventures. Though, likely, Cathie Black would’ve put the kabosh on Psychic Kitty. But it would make a groovy wallpaper.

Full release after the jump.


Feb 7, 2007 · Link · Respond

We hear the inevitable happened today: Charlene Fabbiano, assistant to ex-Seventeen editor Atoosa Rubenstein, has been let go. New EIC Ann Shoket, after all, can’t trust the help from the former reigning queen to do her bidding, now can she?

There’s also unconfirmed murmurs of accessories editor Loredana Buonopane having also left, though this one went voluntarily.

Jan 16, 2007 · Link · Respond

With all the recent celebrity divorces and splits these days, we almost feel as though we’re the product of a broken home. Fortunately, however, we’re happy to report that at least one marriage is still blissfully intact.

Thankfully, Seventeen Magazine will continue to shamelessly plug itself on the next season cycle of America’s Next Top Model despite shifting the reins to a new EIC after the Toos’ big departure:

Though new editor in chief Ann Shoket did not become America’s next top teen magazine editor in time for shooting, a spokeswoman for Seventeen said Carissa Rosenberg, Seventeen’s entertainment director, would appear in her place for the coming cycle of the popular show.

Thank goodness! Because when we watch the girls plaster giant, fake smiles all over their faces week after week, and feign surprise whenever the exact same prizes—that, invariably, never lead to the winner’s becoming America’s next “top” model—are announced, we’d really hate for Seventeen not to be a big, fat** part of it.

**no offense, Tyra

Jan 12, 2007 · Link · Respond

Atoosa Rubenstein may have left the 17th floor of Hearst Tower, but she’s still going neck and neck with her former magazine. As the ‘Toos tries to launch her own new media-slash-consultantcy outfit, Seventeen’s new editor Ann Shoket is letting the millions of tweens reading the mag that there’s a new Big Momma in town. And where else to deliver the news but MySpace?

While Atoosa uses her latest MySpace blog post to suggest her gals go see Hilary Swank’s Freedom Writers – also known as the movie for which the studio will stoop to all levels of publicity mongering – Ann is finding her sixth-grade words to describe her levels of jubilation:

Hi! I’m Ann! This is just a super-quick note to tell you that I’m so excited about starting this amazing new job! I know it sounds clich??, but being an editor of a magazine is literally a dream come true–when I was 16 years old I would spend hours and hours and hours reading magazines and trying to imagine what it would be like to be one of the women that put those brilliant words and beautiful pictures on the page.

Ann’s full blog post to her future minions after the jump, but be forewarned: it’s filled with (empty?) promises and encouragement to get to know each other better. In the meantime, we’ll leave you with a few choice comments from Ann’s post:

• “What happened to Atoosa? She was my chica.”
• “what happened to atoosa?”
• “ohhh, Great. what happened to Atoosa? She was only the best.”

And, by far our favorite, comes from “cap’n claire”:

• “what?! what the fuck happened to atoosa?????? what is wrong with you people?!


Jan 9, 2007 · Link · Respond

• Googling the new Atoosa is fun!

• An exhausted Britney Spears confuses rehabilitation center with relaxation spa.

• Diddy to form new boy band, striving for “Dick in a Box meets Yanni” look.

• Time Warner sells Progressive Farmer to a publisher who could tell you what it’s about.

• CNN says sorry for the control room lackey who called Sen. Obama by his given name.

• Just like in the lockerroom, video cell phones at executions are frowned upon.


Jan 3, 2007 · Link · Respond

It’s official: We hear Ann Shoket has been named editor of Seventeen, replacing Atoosa Rubenstein, who left in November. Ann splits from CosmoGIRL as its executive editor.

Update: Here’s the note from Hearst chieftess Cathie Black.

Dear Colleague:

I am delighted to announce that Ann Shoket, currently the executive editor of CosmoGIRL!, has just been named editor-in- chief of Seventeen. Ann will assume her new responsibilities immediately. After spending seven years at CosmoGIRL!, no one knows the teen market better than Ann. Her enthusiasm for this audience and her commitment to helping young girls as they move through their teenage years is a great asset that she brings to Seventeen. Please join me in congratulating Ann and wishing her much success at Seventeen. The formal release is below for your reference.

Cathie Black,
President, Hearst Magazines

Full release after the jump.


Jan 3, 2007 · Link · 2 Responses

• Even if Google brings new ad revenue to newspapers, it’ll come at the cost of losing direct relationships and paying a fee of broadsheets’ already pitiful sums. Score!

• Conde Nast bets on teen girls to save its Internet ass.

• MySpace hopes the creative types will save its print ass.

• Amy Goldwasser ruins chances of snagging Seventeen top job.

• HuffPo resident attorney type Melissa Lafsky gets all legalese on Judith Regan.

• Tyra Banks scores another two years of talking about her cellulite.

• As soon as Bono showed up at Forbes, everyone’s pensions went in the shitter.


Dec 19, 2006 · Link · Respond

• News Corp. gets in to bed with Conde Nast. In Australia.

Daily Show and Colbert Report exec producer Ben Karlin steps down (resigns?) after seven years with Jon Stewart. His legacy? Ruining Jon Stewart’s set.

• Hearst doesn’t know who to give the Seventeen job, but they’re hopeful!

• On the Internet, nobody knows you’ve got a paper product.

• is so in demand, every glossy home magazine editor wants ‘em.

• Those closed-door discussions about MSNBC’s The Most? Perhaps just a time slot switch.

• Viacom’s new chief Philippe Dauman knows how to run a company: keep a beautiful woman by his side.

• Jack Shafer says the newspaper industries woes began 30 years ago — before there even was an Internet to blame.

Dec 1, 2006 · Link · 6 Responses

When Atoosa Rubenstein steps out of 300 West 57th this afternoon, it’ll be her last exit from Hearst’s tower as the editor-in-chief of Seventeen. No more town car. No more expensed lunches at Michael’s. No more meetings with Cathie Black.

Today is Big Momma’s last day atop the masthead, so we popped on over to the glass tower to eavesdrop at her staffer goodbye luncheon at Hearst’s cafeteria (the quietest we’ve seen it since we dined there the first week it opened). The ‘Toos donned what many would call a funeral ensemble colliding with a smattering of S&M: all black with straps-a-plenty. The mood was calm, somber, reflective. A mix of air kiss goodbyes with authentic farewells. Staffers, meanwhile, head into their Thanksgiving holiday without any idea who will be taking the reigns as their leader heads off into the world of “multimedia.”

Goodbye, Atoosa. We’ll be seeing you … on MySpace.

Nov 22, 2006 · Link · Respond

It was only a matter of time before Seventeen’s Atoosa Rubenstein got the SNL treatment. So here she is (ahead of the just-as-likely Anna Wintour spoof, if we’re not mistaken), courtesy of Maya “Appropriate For All Races” Rudolph, MySpace, and a tube of lip gloss. This one goes out to our homegirl, Cathie Black.

Nov 20, 2006 · Link · 4 Responses

• Some celebrity charity projects have merit. Stripes on a face? Not so much.

Ground breaks on CitiField, otherwise known as Shea’s demise.

• Ellen Pompeo agrees to marry music producer boyfriend who is only one year older, though looks twenty.

• The Upper East Side is now the new Gramercy: Post-college kids who need space on the cheap.

• Sniff, but don’t lick, those ads in People.

Survivor contestant also Playboy TV hardcore reality series player (NSFW).

• Former Miss Seventeen contestant and Seventeen intern Brianne Burrows pops up from the woodwork to dish on Atoosa Rubenstein’s departure. Everyone loves a MySpace spat.

• Voted “most likely accurate” of all of Simon Dumenco’s predictions: Greg Gutfeld’s crack den.

• Effective Friday, shelter title Dwell named Sam Grawe editor-in-chief, who began at the magazine in 2000 as an editorial assistant. J-school grads, there’s hope for you yet.

Nov 13, 2006 · Link · Respond


After three years at the helm of Hearst’s teen (tween?) title and 13 years spent inside Hearst’s hallways, we’re told Atoosa Rubenstein is leaving the House of Seventeen. Yep, the Today show fixture, the MySpace maven, the Big Momma (we’ll stop now) is walking out the door. We hear that she’s staying on through the end of the year, but already put Hearst chief Cathie Black on notice that she’s done editing the title.

Which leaves so many questions: Where is she headed? What will happen to the CosmoGIRL staffers that came with her? Will the lip gloss recommendations change?

Not entirely sure, who knows, and god, we hope not! From what we understand, Atoosa is branching out of the staid world of print and embarking on something multimedia, though that’s the same excuse Lloyd Grove gave while was turning him down. (And, just like Lloyd appears to own, Atoosa looks to be in control of, meanwhile, remains in Hearst’s hands.)

Atoosa’s contract expired in August, we’re told, and she’s been a free agent ever since. And that hasn’t sat well with Cathie Black, whose Hearst house has been left in disarray ever since the ‘Toos announced her impending exit — and refused Black’s pleas to stay.

Thus far, Black hasn’t yet found a successor to Rubenstein, though one insider’s instinct suggests Jane’s Brandon Holley (if only so Hearst can say they traded one EIC for another), or perhaps Seventeen’s own Gina Kelly, the fashion director whose career began at the magazine.

And while Atoosa and Cathie are said to be parting ways on good terms, one insider wanted to make sure we didn’t over look last month’s spat of nasty Page Six items aimed at the ‘Toos. Plants from the Hearst queen’s executive suite?

On a related note, we’re told editor Sara Lieberman (a Gear refugee) split – on good terms – for the New York Post last week. And those rumors going around about Marie Claire editor Joanna Coles being the Hearstie making the surprise exit? False, we’re told.

Meanwhile, one insider told us Atoosa had already told several of her staff members in recent weeks that she’d be leaving at the end of this month; that theory has been shot down by multiple tattlers — and, if it’s true Atoosa hasn’t told her underlings, the entire Seventeen team will be waking up to this news of their leader’s departure. Now make like a MSNBC staffer and start printing those resumes.

Nov 6, 2006 · Link · Respond