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advertisement, editorial or advertorial?

Ideally in the magazine world, the line between advertising and editorial content is clear. But sometimes, it gets blurry. At such times we are shocked (shocked!), and must share our indignation with you in something we call Product Placement by Intern Anastasia.

What???s that, you haven???t heard of Gotham or L.A. Confidential? Do you fly commercial airlines and clean your own house? Ew. Gotham and L.A. Confidential are two of the lux titles owned by Jason Binn???s Niche Media. Let???s see how much advertiser ass-kissing they have to do to turn a profit, since no one???s paying money to read these things.

CONTINUED »

Jan 28, 2008 · Link · Respond