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There are few things the internet loves more than a good social media trend, especially when it’s tied to a good cause.

In fact, it’s possible that the only thing the internet loves more than an ice bucket challenge-style chain phenomenon is nudity.

Kendall Jenner Is Topless
Photo via Instagram

Which means Kendall Jenner might have attained Instagram perfection with her latest post.

Sure, we’ve seen Kendall strip down before — many times, in fact.

But this time, the A-list model is taking it all off for a good cause.

Kendall Jenner Retro
Photo via Instagram

You may have noticed that women in your timeline have been posting black-and-white photos with hashtags like #challengeaccepted and #womensupportingwomen.

The origins of the trend are unclear, but its goal is both simple and important:

It’s part of an effort to spread a litle joy and positivity amid what’s been — less face it — one of the worst years in modern history.

Photo via Instagram

Basically, one woman takes a simple, black-and-white selfie, posts it on social media, and tags her friends in the caption to encourage them to do the same.

It’s nothing more or less than an effort to build each other up during what has been, for many people, an extraordinarily difficult time.

And Kendall’s post is particularly poignant in light of who put her up to the challenge.

Kendall Jenner on Her Gram

It seems that the 24-year-old was tagged by Natalia Bryant, the eldest daughter of Kobe and Vanessa Bryant.

As we’re sure you’re aware, Kobe was killed in a helicopter crash in January alongside his 14-year-old daughter Gianna.

2020 has been a tough year for everyone, but it’s almost impossible to imagine the devastation experienced by Natalia and her mother.

Celebrities Who Died In 2020: In Memoriam
Photo via Getty Images

They lost two of the people they love most in this world in horrific fashion.

Then, like the rest of us, they were forced to isolate themselves — indoors and away from friends and loved ones — for several months.

Unlike the rest of us, however, they did so with grief as their constant companion.

Photo via Instagram

The Bryant and Kardashian-Jenner families have always been close, and their participation in the black-and-white challenge serves as a reminder of their bond.

First, Vanessa nominated Natalia, Kim, and Khloe.

Then, Natalia made it an inter-generational game by welcoming Kendall into the mix.

Photo via Instagram

The Kar-Jenners went all out with their pics, as they tend to do.

But they did so not out of narcissism, but so that they might take part in a movement that’s spreading much-needed positivity.

It’s good to see Kobe’s loved ones finding joy in anything these days — and we hope their return to social media will be a permanent one.