Emily Hartridge, a beloved YouTube star and personal trainer/presenter in Great Britain, died on Friday after being involved in an electric scooter accident.
She was 35 years old.
The tragic news was revealed in an Instagram post that reads as follows:
Hi everyone. This is a horrible thing to have to say over Instagram but we know many of you were expecting to see Emily today and this is the only way to contact you all at once.
Emily was involved in an accident yesterday and passed away. We all loved her to bits and she will never be forgotten.
She has touched so many lives it's hard to imagine things without her. She was a very special person.
Here is a look at the message in full:
Elsewhere, without naming the online personality, London's Metropolitan Police Service released details of a collison between a scooter and a truck on Friday.
"Police were called at 08:36hrs on Friday, 12 July to reports of an electric scooter being in collision with a lorry at Queenstown Road, junction with Battersea Park Road SW8. Officers and London Ambulance Service attended," this report read.
"A woman in her 30s had suffered serious injuries and was sadly pronounced dead at the scene."
Hartridge had close to 350,000 YouTube subscribers at the time of her passing.
She started posting seven years ago and rose to prominence mostly due to videos in listicle form, typically titling footage such as this "10 Reasons Why ..." where topics ranged from sex, relationships, love, gender and life.
Her latest video was called "10 Reasons to Get a Younger Boyfriend" and it centered on that fact that her boyfriend is eight years her junior.
On average, Hartridge earned around three million views a month and went on to host TV shows such as 4OD’s Oh Sh*t I’m 30.
Hartridge's last Instagram post, meanwhile, was shared on Friday, as she talked about her reaction to a troll who asked if she was a man because of her lean-muscular physique.
"I have never adhered to societal norms and I am certainly not going to start now," the 35-year old explained in response.
YouTube Creators released a statement on Twitter Saturday that read:
We're deeply saddened to learn about the tragic loss of a truly talented British creator, Emily Hartridge. Our thoughts and condolences go out to all of her loved ones and fans.
Fans and others YouTubers also took to social media in mourning, with author Greg Jenner Tweeting:
"Deeply saddened to see this on Instagram. I met @emilyhartridge on a train 5 years ago, and by the end of the journey we’d shared all sorts of things about our mental health and insomnia.
"She was funny, kind, and open-hearted. My deepest sympathies to the Hartridge family."
Added celebrity host Maude Garrett:
"I'm really struggling to comprehend the sudden passing of my friend @emilyhartridge. She was a radiant light who always found a reason to laugh."
May Emily Hartridge rest in peace.