Earlier this week, Blake Lively unfollowed Ryan Reynolds, and it was no accident.
A lot of fans immediately feared the worst for this gorgeous married couple.
Now, Ryan is speaking up ... in true Ryan Reynolds fashion.
In an interview with Australian radio show Smallzy Surgery (it's Australian and a radio show, so of course that's its name), Ryan acknowledged that, yes, his wife did unfollow him.
"Yes, she did. I'm very sad about that."
He goes on to share how it feels.
"Definitely stinks. It's a terrible way to find out that I've been kicked out of the house, to be honest."
As you may have gathered, this response is all tongue-in-cheek, as we'll explain in a moment.
"Absolutely terrible. I don't know where rage like that comes from."
He even suggests what it would be like to explain this situation to their child.
"Mommy unfollowed Daddy on Instagram. My child would just fart and then walk away."
There's a reason that he's in such good humor about this.
Because the unfollowing was nothing personal.
As we mentioned when Blake so famously unfollowed him, she also unfollowed almost everyone. And no, she's not doing an Instagram purge.
It's a stunt.
Blake Lively is currently following only 38 accounts on all of Instagram, and each belongs to a woman named Emily Nelson.
Blake Lively is starring as a woman named Emily Nelson in the upcoming film, A Simple Favor.
In the film, Emily goes missing suddenly, leaving a mommy blogger (played by Anna Kendrick) who describes herself as Emily's best friend guessing about what happened.
This is the sort of film with mystery, twists and turns, and even the appearance of a dead body at some point during the film.
Throughout, Anna Kendrick's character comes to admit that she did not know Emily as well as she thought that she did.
The teaser trailer dropped on Wednesday, so Blake's stunt's timing was not a coincidence.
At present, that teaser trailer is the only post on her Instagram page.
Ryan Reynolds is playing along with the "unfollowed" because he's goofy and lovable.
It also brings more attention to his wife's project.
Of course, it just so happens that Ryan has a new movie of his own coming out soon.
Deadpool 2, the much-anticipated sequel of the spectacular first film, follows the fourth wall-shattering adventures of an unkillable pansexual anti-hero named Deadpool.
Marvel and DC have long parodied and copied each other in comics, but Deadpool (originally intended as Marvel's answer to the DC villain, Deathstroke) has become a truly unique character with a dedicated fanbase.
And Ryan's own sense of humor meshes extremely well with the character.
We suppose that one of the greatest things about two young, stunning actors being married is that they can support each other's projects.
Supporting each other is one thing, but using long-standing divorce rumors to promote a film is taking an extra step.
While Ryan's film is more anticipated and is likely to draw a larger audience, many are intrigued by Blake's movie.
And you have to admit that this is a great marketing strategy.
After all, how many people might never have even heard about this film, let alone researched it, had it not been for this marketing ploy?
It's always nice to see social media marketing done well.
And, of course, to see a cooperative husband support his wife's work.