Now that Kylie has welcomed baby Stormi Webster into the world, she’s once again back to business as usual on social media. And that means plugging her makeup.
But the makeup mogul’s new line of blushes are receiving a lot of outraged reactions.
It turns out that Kylie’s names for the makeup, targeted at very young teens, is wildly inappropriate.
Before she even became pregnant or turned twenty (which she did in that order), Kylie built a powerful makeup empire.
It started, mostly with her lip kits.
We all know that makeup is expensive and how powerful the Kardashian brand is, but few would have expected for Kylie to blossom into a titan of industry practically overnight.
Today, Kylie Cosmetics is worth so much that it’ll make your head spin — and is projected to be worth one billion dollars within just a few short years.
But not even Kylie’s juggernaut of a brand, undaunted by her months of social media solitude during her pregnancy, is immune to criticism from fans.
And they were horrified to see Kylie’s new blushes. Particularly, their names.
See if you can spot what so many fans found so troubling about Kylie’s new blush names.
A number of Kylie’s fans found those names and others very objectionable.
"When you have millions of teenage fans who look up to you, what do you name your new blushers? ‘Virginity’ ‘Barely legal’ and ‘X-rated’ of course."
Considering that Kylie was dating Tyga, a grown man and a father, when she was just 17 … Barely Legal seems to be in especially poor taste.
"Really? @KylieJenner. You literally couldn’t think of ANY other names to give them?"
Users bring up that many of Kylie’s most impressionable fans are still in middle school and figuring out who they want to be.
"Seriously @KylieJenner, choose better names for your products. You have 12+ year old fans! ‘Barely Legal,’ ‘Virginity.’"
The choices that tweets and young teens make about how they view sex and sexuality should be theirs to make, not because of the influence of a 20-year-old mom.
One outspoken critic decided to go right for the jugular.
"Kylie Jenner decided to name her cheap blushes with an even cheaper names."
Kylie’s brushes for her products have notoriously been the subject of complaints by many people who say that the brushes are poor quality and absolutely not worth the price.
"All 14 yr Olds moms will be racing to buy virginity, hot n bothered & barely legal."
Well, that’s a little hyperbolic.
Naturally, Tyga, who Kris Jenner says is not Kylie’s baby daddy, came up again.
"Seems they’re named after her life, underage dating a 20 something dad."
They’re still bringing him up even though Kylie’s moved on to a different no-name rapper who is several years older than she is. Come on, folks. Keep up.
Still others continued to excoriate Kylie over this.
"Kylies new blushes which are aimed to her tween/teen market, are called HOT AND BOTHERED- X RATED-VIRGINITY-BARELY LEGAL."
Again, sexuality is fine, but these tweeters take issue with Kylie’s young and impressionable target audience.
"[What the hell] is wrong with her?"
Kylie’s an adult and a mother, now. They feel that she’s supposed to have a better sense of responsibility.
"Seems she’s getting desperate for [attention] & any way to get her name out there, even at the expense of her young fans is ok. Disgusted."
Those are some valid points — and, honestly, the line "barely legal" has only gotten creepier with time.
But let’s play devil’s advocate for a moment. Kylie is trying to sell a product.
Not only does she need to draw attention to it (outrage is free advertising, folks), but she wants to sell it to her target audience.
A lot of people buying Kylie’s makeup are going to want to feel more empowered and more sexual. (And hey, more power to them)
After a certain age, plenty of girls stop wanting to buy makeup that’s called Rainbow Stardust or whatever. That’s a normal stage in development.
So maybe Kylie’s secret to success gets her some hate on social media.
It’ll still help her where it counts — and that’s in her bank account.
Remember that Kylie is a mother herself … which means that she’s earning for two.