If you've been anywhere near an internet-enabled device in the past three weeks, then by now you've almost certainly heard the news that Kylie Jenner is pregnant with Travis Scott's baby.
Actually, that last part has been called into question thanks to Tyga's claims that the baby is his, but while the paternity debate might rage on for the foreseeable future, there's no doubt that Kylie is indeed knocked up.
And that certainty is a little weird, because thus far, she's made no official announcement to that effect.
Yes, despite all of the media coverage surrounding Kylie's baby bump, the 20-year-old has yet to confirm that she's expecting.
Kylie, of course, is a master of public relations (you don't amass 100 million Instagram followers just by having big lips), so many fans have assumed she's planning to break the news in memorable fashion.
But is she?
After all, Kylie is savvy enough to know that her method of making the big announcement is sure to be overshadowed by the news itself.
As a result of that fact, it seems she's decided to confirm her pregnancy using the same medium that she always uses to communicate with fans.
“Kylie will announce her pregnancy on Instagram in the next week or so,” a source close to the situation tells Radar Online.
“And she believes that she is going to break the internet when she does.”
Despite recent reports that Kylie is "freaking out" about becoming a mom, the insider insists that she couldn't the reality star has never been happier.
So why the low-profile in recent weeks?
Well, that may have to do with Kylie's obsession with physical "perfection."
The source says Kylie is "terrified" of how fans will react to her weight gain.
We understand the inclination toward self-consciousness, but we think Kylizzle should give her faithful followers more credit on this one.
Not only have they proven time and again that they're unconditionally devoted to their queen, but some of them might be even more excited about this news than she is.
We doubt anyone is looking to bash Kylie for the changes in her appearance.
And if anyone tries it, they'll promptly be torn limb-from-limb by more diehard Kylie aficionados.