Forget the Fyre Festival.
Forget the reaction to Kim Zolciak offering up a blow job from her daughter in exchange for a meeting with John Legend.
True madness fell over the Internet this week in response to an offer made by Sunny Co Clothing. Allow us to explain…
On Wednesday, the manufacturer shared a picture of the red bathing suit above and included with it a tantalizing deal for followers.
"Sharing is Caring," opened the affiliated caption, which went on to explain the details of the company’s offer:
"EVERYONE that reposts and tags us in this picture within the next 24 HOURS will receive a FREE Pamela Sunny Suit Offer only valid in Promo ends 5/3/17 @ 3pm MST *Must pay shipping+handling."
Wait… really?
Yes.
"This promotion is sponsored by @twazerapp," concluded the teaser.
"After 24 hr. everyone who reposted and tagged us will be receiving a code and they will be able to use it on our website for the free check out."
With a portion of the proceeds from the shipping and handling costs going to Alzheimer’s research, and with people in love with free things, mass chaos ensued online.
It didn’t really occur to women around the country that this could result in them wearing the same swimsuit to the beach as, like 14 other women they know.
Nor did it occur to Sunny Co Clothing that this promotion might take off.
As in, REALLY, REALLY take off.
Even Olympic champion Simone Biles asked folks on her timeline to chill the eff out when it comes to re-Tweeting the image.
She was very nice about it, at least.
Other Internet users? Not so much…
In the aftermath of the way-too-viral moment, Sunny Co Clothing clarified the promotion’s rules, and mentioning to the possibility of some not receiving the swimsuits after all.
OOPS!
In a follow-up post, the company added the following bullet point:
Due to the viral volume of participants, we reserve the right to cap the promotion if deemed necessary.
We’re pretty sure it’s about to be deemed necessary.
And we’re pretty sure this is a lesson to all other companies out there:
Never underestimate the power of two things:
- The Internet.
- Free stuff.
We’re just glad this promotion is nearly over.
And we’re also glad the brand didn’t ask whether the bathing suit was white and gold or blue and black.
Because then we’d have a real Twitter revolution on our hands.