Ever since he compared Kim Kardashian to "the b-tch from Gone Girl" on Instagram back in March, Rob Kardashian's struggles with depression and addiction have come under intense scrutiny.
Rob has all but disappeared from the public eye since firing that harsh salvo at his older sister on social media, but tales of his self-destructive behavior have been frequently leaked to the press.
Kris Jenner has been running desperate damage control for months.
Just yesterday, the Momager of the Year was accused of posting fake text messages from Rob in order to make it seem to all the world that the K-clan is still one big happy family. But we know otherwise.
The 28-year-old former sock designer's troubles range from drug addiction to compulsive overeating to emotional issues, and the family seemed to be at its wits' end. But is there finally reason for hope?
Rob reportedly decided to seek treatment late Thursday night.
Kim suggested cutting Rob off financially in order to force him to seek treatment, and we may never know if the family employed that technique (they're still private about some things).
But for whatever reason, Rob felt it was time to get treatment.
Sources close to the Kardashians say the troubled only son checked into the Palm Beach County Drug and Alcohol Rehab Center in Palm Beach.
He may be planning on staying there until Christmas, too.
“He told me ‘This is it, I just need to stick with it and do this,’” says Mark Behar, a friend and former bodyguard of the struggling Rob.
“Rob will probably lose 10 to 20 pounds within the first few weeks by just being in rehab and daily programs relating to his detox.”
The once-svelte reality star has reportedly ballooned to over 350 pounds in the past year as he became increasingly withdrawn.
While it can't be easy so say goodbye to a family member for seven months, the center bans cell phones and Internet use for the first six weeks.
At the very least, Kim and company can breathe a little easier and not have to worry about another social media meltdown for a while.