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Were you offended by GoDaddy Super Bowl commercials of the past?

The ones where Danica Patrick and other women pretty much just flaunt their hotness the entire time? 

Well… you ain’t seen anything ridiculously appalling yet!

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The website-based company has unveiled its latest Super Bowl ad and it’s clearly a take on last year’s Bud Light puppy commercial. A really terrible take, that is.

The spot features a young dog falling off the back of a truck and then making a long, difficult journey back home.

Once the owners see that he’s made his way back, they are overjoyed with relief…because they just sold him online using a GoDaddy powered website. Seriously!

In response to the commercial – which is cruel, unfunny and makes a mockery out of actual puppy mills – a petition has gone up on Change.org to have the video pulled.

It reads:

"Whether or not this was meant to be satirical, it’s offensive. Essentially, Go Daddy is encouraging private breeding/puppy mills while shelter animals wait patiently for their forever homes or worse – to be euthanized.

They are also encouraging purchasing an animal online; the animal could be sold to someone who runs a fighting ring, someone who abuses animals, or to someone who cannot adequately care for the animal. Animal rights are no laughing matter and to portray them as such is cruel and irresponsible.

Among other Super Bowl ads that have been released early, one features Kim Kardashian and another features Charlotte McKinney.

UPDATE: GoDaddy has pulled the puppy ad, with GoDaddy CEO Blake Irving writing in a statement:

"[O]ur purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response."