GoDaddy has gone ahead and apologized for a horrible offensive new Super Bowl ad.
The spot, titled "Journey Home," hit the Internet on Tuesday and was meant as a parody of last year's beloved Bud Light commercial.
It featured a golden retriever puppy named Buddy who fell off a truck and traveled a long way back home. Once he arrived there, his owners were thrilled to have Buddy back… because they had just sold him online!
In response to the insensitive commercial, which made a mockery out of puppy mills, animal activists expressed outrage online.
A Change.org petition called for GoDaddy to pull the footage, while a California chapter of the Society for the Prevention of Cruelty to Animals tweeted:
“If you can buy a puppy online and have it shipped to you the next day, it’s likely you’re supporting inhumane breeding."
Fortunately, GoDaddy CEO Blake Irving heard the messages and heeded their call. The commercial will never air again.
“Thank you @animalrescuers for the candid feedback," Irving wrote last night. "What should have been a fun and funny ad clearly missed the mark and we will not air it."
Phew. Now we can all return to watching that Charlotte McKinney commercial instead.
Despite the decision to pull the ad, PETA still came out with harsh words for GoDaddy, saying via statement:
"GoDaddy’s now-yanked commercial showed that anyone who sells a dog online is a callous jerk. PETA liked that about the ad. The sale of animals online and from pet stores and breeders should be roundly condemned, and it was today.
"GoDaddy did the right thing by swiftly promoting adoption. PETA’s message is that when you buy a dog from a pet store or a breeder, a dog in an animal shelter dies.”