Charlotte McKinney Carl's Jr. Ad: Is This the Next Kate Upton?

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We never thought we'd say this, but... move over Kate Upton?

Breast-obsessed fast food joint Carl's Jr.has released its annual Super Bowl commercial early and, as usual, it takes aim at potential male customers.

Following in the scantily-clad footsteps of famous spokespeople Paris Hilton, Kim Kardashian, and Heidi Klum, Guess model Charlotte McKinney is featured in the spot.

She's shopping at a farmers' market... and she's wearing very little clothing.

Innuendo all over the place, the ad touts how McKinney loves to go “all natural,” as she saunters around in what appears to be her birthday suit.

Following an obligatory cantaloupe melon shot, McKinney  is soon revealed to be donning a bikini top and boy shorts.

We know, fellas: darn it!!!

"I think everyone knows what Carl's Jr. is all about," AdWeek's Lisa Granatstein tells ABC News of the R-rated footage. "Those ads aren't going after women, they're going after men. They are not afraid of the controversy. The more controversy the better."

And the more boobs the better! Yum.

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