You will not even believe what Rosie Huntington-Whiteley looks like without makeup. Well, you might believe it, but that doesn't make it any less awesome.
The British supermodel took to Instagram earlier this week with a fresh-faced selfie, and for having just woken up like this ... she looks amazing like this.
And quite well-rested, we have to say.
Sporting a lacy black tank and blond locks tussled around her shoulders, she hopes YOU wake up to some of the violence going on in the Middle East.
UNICEF's global humanitarian version of the #icebucketchallenge called on the public to post morning selfies in hopes of aiding the Syrian crisis. Rosie obliged:
"My #wakeupcall for @unicef_uk @unicef Text SYRIA to 70007 give £5 (UK) or visit wakeupcall (dot) org. I nominate @catdeeley @gregjames17 @poppydelevingne #wakeupcall #UNICEF"
Started by the fund's UK ambassador Jemima Khan, the awareness campaign hopes to utilize social media, the power of pop culture and the universal selfie.
Many stars have jumped in to contribute a barefaced photo, and money, to the campaign, including Liam Neeson, Naomi Campbell, Paris Hilton and Elle Macpherson.
Rosie gamely tagged a few famous pals to join her in the campaign, calling on Cat Deeley, Poppy Delevingne and Greg James to get in on the action.
Here are some more photos of celebrities with and without makeup that might want to throw a #wakeupcall selfie up onto the Internet soon as well ...