Hosted by alleged celebrity Adrienne Bailon and featuring a panel of judges, the new Oxygen series Nail'd It pits aspiring nail artists against each other.
Yes, this is a real show and Nail'd It Season 1 Episode 1 was its premiere, proving that no, you have not seen every single fashion reality TV show idea.
With more than $100,000 up for grabs, the series premiere quickly shows us that there is more to getting one's nails done than you never thought possible.
It will all build toward a nail-biting conclusion. Well, maybe. It stands to reason that a reality show might do that, but either way, we couldn't resist the pun.
The challenges faced by the artistes are as elaborate as their work. For example, in one face-off, they are challenged to evoke their favorite city on a fingernail.
It's crazy to think that nails are both art and commerce, but among women 18-34, they are very much both, and this show is proof positive of that.
Oxygen is hoping such shows will help lure viewers drawn to self-expression, not just the same Keeping Up With the Kardashians style programming.
That show, ironically, features Bailon's famous ex, Robert Kardashian Jr.
Bottom line, if you want to watch rich people cut each other down, go watch The Real Housewives of Atlanta online, 'cause this is not for you here.
Oxygen is trying to remake itself around self-empowering shows like this.
Nail'd It's nail art also blends with the individual stars' personal aspirations, and a chance at a life-altering (sort of) sum of money, so there is that appeal.
The series also offers viewers tips on do-it-yourself nail decorating tips to keep them engaged and make them feel like they're a part of the developing drama.
Did you watch? What did you think? Share your comments below!