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Amidst the ongoing debate over breastfeeding in public, a new online movement has cropped up that aims to catch Facebook and Instagram in a parental double standard.

The 4th Trimester Bodies Project is a website that strives to depict the real bodies of women who have gone through pregnancy – from stretch marks to scars.

Ashlee Wells Jackson, among others, has been dismayed over these social media networks removing revealing pictures of mothers and their babies …

… while the sites happily post shots of models in bikinis and lingerie.

Instagram has shut down Jackson’s page nine times as a result.

In response, Jackson has created the hashtag #StopCensoringMotherhood and is using it to call out Facebook and Instagram, wondering a simple question:

Why Kylie Jenner and company can pose nearly naked online, yet the following pictures are deemed “inappropriate.” We’d love to hear the answer …