As a whole, 2014 Super Bowl commercials either played it safe or opted for emotional resonance instead of going for cheap laughs or pushing the envelope.
Well, everywhere else besides Savannah, Ga., anyway.
In that city alone, viewers were treated to an epic, two-minute long masterpiece from attorney Jamie Casino during the first local commercial break:
Seriously, you have to see this ad to believe it ...
"Daddy, what do you do when you go to work?"
That's the hard-hitting question Jamie Casino was asked by his young son, according to this amazing work of marketing, that caused him to reevaluate his life.
Casino concedes that he was once a high-powered defense attorney employed by some of the region's most notorious criminals, who paid him handsomely.
Then came his brother Michael's Labor Day 2012 murder, and how be believed Savannah police chief Willie Lovett covered it up. This changed everything.
Casino is now a man of the people, a one-man legal righter of wrongs who will strap on his leather jacket and wield his sledgehammer of justice for YOU.
Seriously. The dude swings a freaking sledgehammer.
Not to mention a penchant for epic, fiery imagery and what has to be a sense of self-awareness, because there's no way he takes himself this seriously.
You have to be out of your mind to air this under any circumstances, but it's basically a spoof on the entire genre of personal injury lawyer TV spots.
No way he doesn't know that, and play off of it. Right?
Try as you might, Budweiser "Puppy Love" commercial, you can't outdo Jamie in terms of pure emotion. Okay, maybe emotion. But not hilarious theatrics!
Even the RadioShack Super Bowl commercial can't touch this soundtrack, either. If this doesn't make you want to dig up your old heavy metal CDs, what will?