Eminem has released his music video for "Rap God," his latest single from The Marshall Mathers LP 2, and it's a lot to take in, lyrically and visually.
The six-minute video is a roller-coaster of rapid-fire wordplay and eye-popping clips, even by the high standards of the self-proclaimed "Rap God."
After the intro, Em channels Keanu Reeves a la The Matrix, being fed information as computer cameras scan his library of books, music, films and TV.
The suggestion is that the rapper is something beyond human, receiving artificial assistance to pen his rhymes ... which are pretty out of this world.
Marshall borrows from many of the greats as well as him himself, dropping a rhyme cypher in a scene strikingly similar to his 2002 film 8 Mile.
There are jabs, cheap shots and insults galore in the no-holds-barred effort from M-squared, to leaves little doubt that he's still willing to push boundaries.
As the video draws to a close, Eminem truly establishes himself as a rhyme deity (so to speak) as he walks across water in a clear biblical reference.
"Why be a king, when you can be a God?" he asks before collapsing from apparent exhaustion at being just that awesome at what it is that he does.
What do you think of Eminem's "Rap God"?