There's a reason they call them Golden Retrievers and not Golden Cheerio Catchers.
In one of the cutest, most adorable pet videos you'll see all month, a dog named Sophie tries to catch a few of these iconic cereal pieces in her mouth.
Some hit her nose. Some smack off her eyes. All fall to the floor... before eventually making it into her mouth, of course.
For ultimate cuteness and efficiency, perhaps the owner should spoon feed the Cheerios next time. We'd definitely post that video as well. Watch and smile now: