Walter White returns on August 11.
But in a new poster promoting the back half of Breaking Bad Season 5, AMC isn't telling viewers to remember that alliterative moniker.
It's featuring an intense stare from star Bryan Cranston and urging fans of the best drama on television: Remember the name Heisenberg.
As if anyone could forget it after the past few years, right? Check out the latest promotional image now and prepare for the final eight episodes to kick off later this summer: