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A.J. Clemente made his anchoring debut last night on NBC affiliate KFYR in Bismarck, North Dakota.

And it was a memorable one for the reporter and all who tuned in, considering the very first words heard by viewers from Clemente’s mouth were "f-cking sh-t."

Watch A.J. swear into a live mic, only for his co-anchor to ignore the snafu and awkwardly introduce her new colleague … whose opening remarks didn’t exactly make up for his embarrassing mistake:

A.J. Clemente Curses on Air

“That couldn’t have gone any worse!" Clemente Tweeted after the broadcast, while KFYR-TV News Director Monica Hannan issued a statement on Facebook:


“To all of you who are writing in… I want to apologize for an incident that occurred prior to our early newscast this evening, when one of our employees used profanity on the air.

He did not realize his microphone was on, but still, that’s no excuse. WE train our reporters to always assume that any microphone is live at any time.

Unfortunately, that was not enough in this case. WE can’t take back what was said. The person involved has been suspended until we resolve the situation.

All we can do at this point is ask for your forgiveness, and I can offer my personal assurance that I will do my best to ensure that nothing like this ever happens again under my watch.”

Why not? It likely drew more attention to news in North Dakota than anything this year except for that state’s strict abortion ban and the time those students wore KKK hoods to a hockey game.

UPDATE: Clemente has now been fired.

"Rookie mistake," he Tweeted after receiving the nes. "I’m a free agent. Can’t help but laugh at myself and stay positive. Wish i didnt trip over my ‘Freaking Shoes’ out of the gate."