Kathie Lee Gifford vs. Hoda Kotb: Tension on Today?

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We're sure it's nothing a bottle of white wine can't fix, but there's reportedly tension between Kathie Lee Gifford and Hoda Kotb over the location of their Today Show segment.

Kathie Lee Gifford and Hoda Kotb

Insiders tell TMZ that Gifford wants to move the (often inebriated) fourth hour to Hollywood, while her partner is a New York City gal.

The simmering feud is gaining momentum, too, starting with when Hoda felt "snubbed" because Gifford did not promote her new book on air.

Because both are described as "really strong" by a source close to the series, it's unclear just how this final decision will be made.

For now, the show will film in Los Angeles every few weeks as a compromise.

Today, of course, is being slammed in the ratings by Good Morning America, which will only receive a bump next week when Robin Roberts returns.

Many believe Matt Lauer could be fired if things don't soon pick up.

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