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With ratings still down and The Today Show still trailing Good Morning America, a former executive at NBC has a solution for this long-running daily program:

Fire Matt Lauer.

“This problem is not going to go away until Matt Lauer does,” the anonymous insider tells The New York Daily News. “He’s great, but fairly or unfairly, his brand is damaged.”

This isn’t the first time such an idea has been floated, with many viewers clamoring for Lestor Holt to replace the veteran anchor.

Alexandra Wallace, meanwhile, has come on board as the new producer at Today, taking over for Jim Bell, who was behind the Ann Curry firing.

But is Lauer really the problem? Do you think he should be fired?