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We know you’re tired. We know you’ve been awake since 4 a.m. in order to take advantage of Black Friday sales across the country.

But Justin Bieber is here to wake you up. In the following for Macy’s, the singer gets all excited for that department stores major holiday savings, while everyone around him gets even more excited about… well, him. See for yourself:

It’s been a newsworthy week for Bieber. Among other headlines the singer has made: