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It’s a sad day for David Archuleta.

The former American Idol runner-up, who captured the hearts of millions during his run to the finals against David Cook, has been dropped by Jive Records. Said a spokesperson for that company: “David was released from our roster.”

Despite his cute face and positive attitude, music is a business – and Archuleta’s 2010 release, “The Other Side of Down,” sold just over 63,000 copies. This was a massive drop from the nearly one million CDs David sold of his self-titled debut.

Now, more than ever, Archie will need the support of his fans. We encourage the musician to keep his head up and ask others to do the same.