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Within a week of 2010, Kim Kardashian has already made more news than she did in all of 2009. Well, almost.

The socialite has posed for a new ad campaign, appeared on The Jay Leno Show and seems intent on taking back the Publicity Whore crown from her sisters.

What better way to do that than to drop 15 pounds via an unhealthy weight loss supplement and then to pose on the cover of any magazine that pays you to brag about this unnatural change to your body?

Kim Kardashian and Kanye in NYC
(Getty Images)

Enter the latest issue of OK! Weekly. It promises to reveal the “exclusive on how Kim shed the pounds and went from a 124 pounds to 109 and from a size 6 to a size 2!”

Of course, we all know the answer: she and Khloe sold their souls to QuickTrim. This cover shot must make all those hours of sitting on the toilet totally worth it…