Curvy Girl Lingerie is in the running to win a free television commercial at this year's Super Bowl as part of Intuit’s Small Business Big Game contest.
Curvy Girl, along with thousands of other small businesses, is currently vying for online votes to make it into the top 20 and, eventually, the winning slot.
The lingerie company's main competitor at the moment is NORML, a marijuana advocacy group, according to Curvy Girls owner Chrystal Bougon.
"No matter how you feel about marijuana, there's just a higher percentage of game viewers that resonate with sexy, confident women," she said in a statement.
"We think our message will resonate with more of the Super Bowl's audience."