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Kim Kardashian is setting the record straight: SHE is the brains behind her family’s phenomenal (and mind-boggling) success, not her mother.

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As reported by Daily Mail, the most successful Kardashian sister claims that it is indeed she that calls the shots, even though mom Kris Jenner gets all the credit.

"It’s so funny, because I’ll hear stories like, ‘Kris Jenner is the puppet master, having all of her kids do this and that,’ and I’m like, ‘If they only knew,’" Kim said in an interview with Editorialist magazine.

"I’m the one that will be like, ‘Kylie, do this. Kendall, you should do this.’" 

And now we do know, Kim. Because you told us.

Let’s just let that settle in for a second. KIM is the smart one.

We’ll give you a moment to process that (and by "process that," we mean "control your laughter").

“I definitely see the shift from magazine to digital, and that’s exactly what I envision,” she said about launching her app.

“I did want my own avenue to tell my story, to show my fashion pics, to offer my beauty tips, my secrets.

"I was doing so many interviews with so many different magazines, and I would find that it wouldn’t be written right or maybe the product was off or I didn’t feel it was truly representing me.”

Kind of ironic she’s giving herself such pats on the back now, since just a couple days ago satirist Saint Hoax posted a video of Kim morphing into Kris. Perhaps a harbinger of what’s to come?

In addition to this revelation, Kim shared a sneak peak at photos from her super smart – you guessed it – swimsuit shoot from the magazine on her app and website, kimkardashianwest.com.