Last year, Alessandra Ambrosio wore a $2.5 million bra during the annual Victoria's Secret Fashion Show.
But inflation is apparently running wild in the sexy fashion world, as Candice Swanepoel has been selected to done this year's Fantasy Bra, one that has been dubbed the "Royal Fantasy Bra" and one that will be worth $10 million.
No, that isn't a typo. Get a look at the expensive piece of lingerie below:
The item will be created by Created by Mouawad and features 4,200 precious gems, including rubies, diamonds and yellow sapphires. It will be set in 18 carat gold with a 52-carat ruby at the center.
It will also mark the first time Swanepoel will don the unique bra, which is presented at the final runway show each year.
Past models to have the honor include Claudia Schiffer, Tyra Banks, Heidi Klum, Miranda Kerr and Adriana Lima.
We haven't been this excited to see someone in her underwear since every David Beckham ad ever.