She's here, folks.
Following weeks of speculation and rumors regarding when Kim Kardashian baby photos may hit the Internet, Kris Jenner went ahead and bypassed that step this morning...
... but debuting little North West live and in person on the first episode of her talk show!
Yes, Jenner turned up the PR machine to full, exploitive blast by posting the above photo on the official Facebook page of Kris this morning.
"You never know who will stop by our show today! #WatchKris," read the caption, taking full ratings advantage of the host's granddaughter.
UPDATE: Looks like this was just a pathetic fake out on Jenner's part.
Jenner also made an especially awkward, scripted entrance to kick off the program, with Khloe Kardashian sitting in the front row and feeding her mom a line to get things underway.
Watch the opening now: