QVC isn’t dumping Paula Deen, per se, but they are so on a break.
Both parties posted letters to the public on Thursday in the wake of the celebrity chef's racism scandal, explaining the nature of their future relationship.
President Mike George wrote in his statement to viewers, “We owe you an answer. We too are troubled by what Paula has acknowledged saying."
"We’re also troubled by the allegations against her. We deeply believe, as you do, that everyone deserves to be treated with dignity and respect.”
"We have talked with Paula and her team extensively over the last several days, and have considered what is best for our customers, for Paula, and for QVC."
"For now, we have decided to take a pause.”
The break means that Paula Deen will not appear on upcoming broadcast and they will begin phasing out her products on their website ... for now.
QVC says it wants Deen, who was fired by Food Network, to “concentrate on responding to the allegations against her and on her path forward.”
“Some of you may wonder if this is a ‘forever’ decision, whether we are simply ending our association with Paula. We don’t think that’s how relationships work."
"People deserve second chances. And we always strive to do the right thing.”
Paula Deen lauded the new arrangement in her own statement, saying:
“As you know, I have some important things to work on right now, personally and professionally. We’ve agreed that it’s best for me to step back from QVC and focus on setting things right.”
The TV personality has been lost business deals, including Food Network, Smithfield Foods, Walmart and Target, since admitting she used racial slurs.
Her books and restaurants are performing better than ever, however.
Talk to THG: Does Paula Deen deserve to get fired?