Paula Deen's partnership with Caesars Entertainment has gone bust.
The latest casualty of the celeb chef's ongoing racism scandal, which resulted in her firing from Food Network, Deen was 86'd by the company today.
Apparently Paula Deen's Today interview didn't stop the bleeding.
The company "reached an agreement with Paula Deen Enterprises not to renew the business relationship," a statement released today reads.
While Caesars "appreciate[s] Paula’s sincere apologies," the company believes its move to sever ties with her is "in the best interests of both parties."
Caesars currently operates four branded Paula Deen Buffet properties in the following casinos in Louisville, Memphis, Chicago and North Carolina.
The buffets will be rebranded in the coming months.
On Monday, Deen was dropped by Smithfield Foods, which had previously sold Paula-branded hams and used her as a spokeswoman for the brand.
Other sponsors are reportedly weighing their options.
Not everyone is itching to ditch Deen, though. Her restaurants have reportedly been "slammed" (with customers, in a good way), according to her brother.
Interest in her annual Paula Deen Cruise has been so great since the scandal broke that its organizer added an additional departure date for 2014.
Finally, a Paula Deen Facebook fan page has more than 200,000 Likes since it was created over the weekend, a sign that she still has a fan base.
Think that will last if her exposure is reduced? In other words, will people still crave Paula Deen recipes if she loses all her shows and big partnerships?