Cheerios is refusing the let the bigots win.
The brand found itself at the center of an unexpected controversy last week after an advertisement that featured a mixed race family was hit with racial epithets on YouTube.
But Camille Gibson - vice president of marketing for Cheerios - says the message of the spot fits in with the cereal's Heart Healthy campaign and:
"We felt like we were reflecting an American family."
The national commercial will continue running as scheduled for several months. And - despite the vocal minority online - overall, Gibson said, the feedback has been overwhelmingly supportive: "Consumers are actually responding very positively to the ad."
It really is like Patton Oswalt said after the Boston bombing: the good people outnumber the bad people in this world by a large margin.