It's new, it's sort of improved and it will soon be on supermarket shelves around the nation.
PepsiCo Inc. announced yesterday that it will be rolling out a new shape for its 20-ounce bottle, marking that item's first change in 20 years.
The updated version (pictured) will possess an easier-to-grip, contoured bottom half, along with a wraparound label that is shorter than before, allowing more of the beverage to be exposed.
Pepsi has been losing a great deal of its market share to Coca Cola and is actively trying to alter its brand.
The company signed a mega deal with Beyonce earlier this year, while spokeswoman Andrea Foote said this change is part of an overall, major marketing makeover.
The new bottles will first appear in the New York region, then hit Chicago and parts of California and Florida. It may take two full years to replace all the old bottles.
So... what do you think of the new Pepsi bottle?!?