Lady Gaga is under fire for rocking a fur coat on her European tour, with PETA penning a blistering open letter to Mother Monster and accusing her of betrayal.
Dan Mathews, PETA's senior vice president, wrote:
"Many of your gay fans, myself among them, have long admired what you told Ellen [DeGeneres]: 'I hate fur and I don't wear fur.'"
However, he adds, it appears "that you have amnesia ... What happened? Are your stylists telling you that it's fake, or are you a turncoat?"
The photo above, of Gaga exiting a hotel in Sofia, Bulgaria - with a puppy named Fozzi in her arms, adding insult to injury - sparked PETA's outcry.
Mathews tried to appeal to Gaga's morality, likening PETA's anti-animal cruelty efforts to her support of the gay community and equal rights.
"PETA has long participated in [gay] Pride events around the country, and just last week we helped lead protests against Chick-fil-A," he added.
"But by wearing those dumb furs in a heat wave, you're making yourself a target just like the mindless Kim Kardashian."
"As we plan our fall campaigns, please tell us whether what you gracefully told Ellen was heartfelt or just a pose. We await your reply."
Accused of being a hypocrite? Compared to Kim Kardashian? Hard to know which of those slams is more brutal. No comment yet from LG.