Patrick Schwarzenegger, 17, is the new face of Hudson Jeans.
It's not his face that will be distracting motorists, however.
The son of estranged couple Arnold Schwarzenegger and Maria Shriver shows some serious skin for the denim brand's Fall 2011 campaign on this billboard:
Patrick Schwarzenegger overlooks Sunset Boulevard in Hollywood.
While the high school senior appeared solo in the shot, Mick Jagger and Jerry Hall's daughter, Georgia May Jagger, also models for the brand.
Despite signing with L.A. Models, Patrick's priority is a traditional education. He and Maria have already been visiting colleges this summer.
He tweeted, "Just visited Harvard. Great college but I'm not adding it to the list. Stanford, USC, Penn, Georgetown are my tops for now."
[Photo: Pacific Coast News]