Heidi Montag wants to be Lauren Conrad so badly, it's depressing.
Yet it's extremely entertaining celebrity gossip for our staff to cover!
Just days after LC's clothing line, the Lauren Conrad Collection, made its Fashion Week debut with success, Heidi Montag is announcing that her own label, called Heidiwood, will hit Anchor Blue stores nationwide in April!
Yes, Heidiwood. Whether that's a play on Montag's first name and Hollywood, or a term for what Spencer Pratt wakes up with each morning, we can't say.
In any case, Montag is plenty confident her duds â€" dresses, tops, jeans, bags and jewelry, all priced at less than $60 â€" have the edge.
"Lauren's line is not necessarily something I would wear," Montag tells Us Weekly, which has some hot photos of Heidi in her gear ...
"[Lauren] is trying a high-fashion thing, but it's a little overpriced," says the cute, but fake-breasted and fake-nosed star of The Hills.
"Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress."
Heidi Montag also insists - these be fightin' words - that she's a more legit fashionista than her former fashion-school classmate.
"When we were in school, I was the designer, and [Lauren Conrad] was in, like, product development," she snipes.
Conrad has yet to publicly critique Heidi's clothing line, focusing instead on the launch of her collection this week at L.A.'s Fashion Week.
"The theme is Paris," the beautiful, not-plastic-surgery-obsessed 22-year-old said. "I designed the whole line after I went there."