Heidi Montag wants to be Lauren Conrad so badly, it's depressing.
Yet it's extremely entertaining celebrity gossip for our staff to cover!
Just days after LC's clothing line, the Lauren Conrad Collection, made its Fashion Week debut with success, Heidi Montag is announcing that her own label, called Heidiwood, will hit Anchor Blue stores nationwide in April!
Yes, Heidiwood. Whether that's a play on Montag's first name and Hollywood, or a term for what Spencer Pratt wakes up with each morning, we can't say.
In any case, Montag is plenty confident her duds â" dresses, tops, jeans, bags and jewelry, all priced at less than $60 â" have the edge.
"Lauren's line is not necessarily something I would wear," Montag tells Us Weekly, which has some hot photos of Heidi in her gear ...
"[Lauren] is trying a high-fashion thing, but it's a little overpriced," says the cute, but fake-breasted and fake-nosed star of The Hills.
"Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress."
Heidi Montag also insists - these be fightin' words - that she's a more legit fashionista than her former fashion-school classmate.
"When we were in school, I was the designer, and [Lauren Conrad] was in, like, product development," she snipes.
Conrad has yet to publicly critique Heidi's clothing line, focusing instead on the launch of her collection this week at L.A.'s Fashion Week.
"The theme is Paris," the beautiful, not-plastic-surgery-obsessed 22-year-old said. "I designed the whole line after I went there."

























March 14th, 2008 3:30 PM
Looks like she designed a line of dresses for strippers.
March 14th, 2008 4:10 PM
Sure, maybe I can actually afford Heidi's line... but if I don't have fake boobs and I'm not a slut would I actually want to buy anything?
March 14th, 2008 5:43 PM
Hi
March 14th, 2008 6:39 PM
she is is such a bitch...y would she have a clothing line and the first season she didnt even want 2 be a desinger now all a sudden she have a clothing line....she just want attention from people...and of course compete with lauren....
heidi suckzzzzzz lauren rockzzzzzzzzz..!!!!
March 14th, 2008 10:35 PM
That hoebag dropped out of fashion school because she claimed she wasn't into fashion now she wants to design clothes!??? She is such a dumbass! Love lauren she is so classy and beautiful heidi can never be her.
March 14th, 2008 11:51 PM
If I wanted all my clothes to look the same but in different patterns, I'd go wear a burlap sack and paint them differently.
March 15th, 2008 5:40 PM
All of Heidi's clothes are very plain. I have seen every single one of these "designs". I could buy better things at Forever21, Wet Seal, Mandee, Hollister, American Eagle, Old Navy, and more for under $40. I would definately pay for Lauren's clothes. Heidi's might be more affordable, but who has thousands of dollars to spend on breast implants to fit them like Heidi?? I sure as hell dont. But I do have $130 to spend on the "Audrina Dress" that I just bought on laurenconrad.seenon.com
March 16th, 2008 9:36 AM
the clothing looks cheap like she does, nothing I would spend money on, I would weara gap dress out, before her ugly trailor park trash looking get-ups!
March 16th, 2008 2:35 PM
Finally! A clothing line for the sophisticated and cheap stripper/two faced ho!!!
March 16th, 2008 2:37 PM
I wonder if Spencer helped with designing these "clothes"?? LOL