How many times have you heard it from Kim Kardashian or Khloe Kardashian... or really anyone in the Kardashian-Jenner family?
I'm dieting so I can get my bikini body back... I'm hitting the gym so I can get my bikini body back.
But Tess Holliday - a size-22 model who famously modeled a line of bathing suits last year and told people to #EffYourBeautyStandards in the process - is here with a very different message.
The Mississippi native has teamed with British fashion brand Simply Be on its #SimplyBekini campaign, appearing in this funny/important video and sending a message to every single woman out there:
You want a bikini body? Simply put a bikini on your body! Voila!
"I hope #SimplyBekini inspires women to love themselves and their wobbly bits," Holliday says on the brand's American website. "All women need to do to get a bikini body is to put a bikini on, then they're ready to hit the beach!”
"There is no such thing as a perfect body and the hardest barrier for women to overcome is themselves. And no wonder, considering the skinny body ideals that are portrayed widely across the media today."