Remember the innocent old days when PETA would simply ask celebrities to strip down in the name of animal preservation?
That advertisement strategy apparently was not controversial enough for the organization.
It has now raised the racy bar a level that might even make Kim Kardashian uncomfortable, releasing a commercial that PETA supposedly tried to get included in this year's Super Bowl lineup for the February 7 telecast.
But we somehow doubt it expected it to actually get past CBS censors.
The NSFW (like, really NSFW) footage features two couples having sex.
In the spot, we see two acts of coitus in side-by-side windows, though we don't get a chance to see much of the first act because it ends very quickly... if you know what we mean.
The second act, however, goes on and on and on and on, the passion and ecstasy growing stronger by the second.
It turns out that the people featured in the first video eat meat. But the couple in the second video are vegans - the man especially it is implied - and that is why their love making lasts so much longer.
"Vegans last longer. See the side by side proof here," the caption of the video reads, before explaining in even more detail:
"Sleeping with someone who eats meat? There may be more than one disappointment in store.
"Eating the saturated fat and cholesterol in meat can increase the risk of developing heart disease, high blood pressure, and high cholesterol, and these can be dangerous to your love life. Why?
"Because they're all common causes of erectile dysfunction. Plant-based foods keep blood flowing to all the body's organs. The key to a hot love life and to lasting longer in the bedroom is to start with delicious vegan meals in the kitchen."
Got that, fellas?
In order to slip your woman your man meat for as long as possible, you must refrain from eating all other kinds of meat. It's confusing, we know...