Kylie Jenner is adding a new lineup of products to the Kylie Jenner Lip Kit.
This in and of itself is nothing new.
But this most definitely is: the 18-year old has released a music video in promotion of these additions.
Yes, an actual music video.
In a puzzling piece of footage, Jenner drives down a dirt road in her Rolls Royce while rocking a Louis Vuitton scarf.
She then pulls up on front a motel, where some type of trade is taking place.
Kylie proceeds to whip out her new baby pink lip gloss, which prompts her friends to stage a raid that involves punching and many dollars bills.
This squad then flees with the cash, jumping into a getaway car with Kylie, and we’re left to wonder what’s to come.
We're not making any of this up, people.
The video concludes with the women getting arrested, posing in a police lineup.
Colin Tilley directed the video, but sources tell TMZ that Kylie came up with the concept and was a producer on the shoot, likely receiving some help from boyfriend Tyga.
The three new shades, which are available now, are called “Like” (light brown), “Literally” (mauve-y beige) and “So Cute” (pale pink). Each of these words/phrases pops up at one point during the video.
See it for yourself: