When an American business mogul like Kim Kardashian West drops new Kimoji merch, she doesn't just put out a generic press release.
She drops a twerking video.
It's been a rough couple of months for Kim, getting robbed and dealing with Kanye's meltdown and all, but the show must go on, right?
While she's been more or less in hiding since October, she returned to Instagram for the big reveal of the latest Kimoji offerings. Sort of.
A Kimoji Instagram account - verified, not hacked by Russians - featured some very NSFW pictures and the aforementioned video.
One pic appears to be Kim, and her ridiculous curves, wearing a a festive red bra and underwear set emblazoned with “Savage” on the trim.
You may recall the “Savage” bike shorts the star debuted this summer, so it stands to reason that this is in fact Kim Kardashian West.
That, or it's a very, very convincing, voluptuous body double:
Yeah. If that doesn't put you in the holiday spirit, what will?
Kimoji, of course, is a portmeanteau of "emoji" and "Kim," and one of the Keeping Up with the Kardashians mainstay's lucrative businesses.
Clearly, she understands asset management.
In the video promoting the new product launch below, Kim (or her digital likeness) twerks in black underwear like there may be no tomorrow.
All the content is captioned “December 16.”
That would imply that tomorrow, Kimoji is going to make a great deal of money. Further evidence that Kim is behind (eh? eh?) all this?
Her personal account (with 88.9 million followers) has been inactive for 10 weeks, but she liked the photos on the new Kimoji account.
Good enough for us. Enjoy.